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Locally-owned Arizona real estate group AZEF.org works with a social media team full-time to get the most out of their online campaigns. They’re currently focused on the Chandler market (http://azef.org/homes/for_sale/chandler), which is one of the fastest growing areas of the Valley.

Marketing is getting more complex than ever, but a successful marketing campaign can be worth its weight in gold. You get exposure that leads to more interest, more customers, and more sales than ever. More and more businesses are turning to social media to help promote themselves– and it’s turning out to be a surprisingly effective tactic. So how can you harness the power of social media in order to benefit your business? Read on to find out all about why your marketing plan should definitely be including social media from now on.

It Has An Expanded Reach

Traditional printed advertising used to be a lot more popular before the Internet arrived on the marketing scene. These days, you can ensure that you are getting more exposure using social media than you ever could using a print ad or a radio ad. You can get a better reach with the dream team of the Internet and social media than you can using localized approaches. You don’t have to be a genius to do the math: more exposure means more people hearing about you and more customers. That’s a pretty good deal when it comes to what you’re putting out there for time, energy, and money versus what you get back.

It’s Easy to Use

You may be surprised to find out that it is sometimes easier to post things on social media than it is to actually call up and get traditional advertising done. You don’t even have to speak to someone face to face unless you want to hire someone to do your social media for you. It’s quick and it is extremely easy to use social media once you put some time in and start to get familiar with the social media platforms. Each site and app is relatively simple once you get the hang of it. So don’t worry about having a hard time with it; just get in there and start doing!

It’s Cheaper

One thing about promoting yourself via social media is that it’s cheap. It’s far cheaper than traditional media or other types of promotions. It gets the word out for pennies on the dollar instead of dollars on the dollar. Traditional media charges an arm and a leg, but their days of holding the monopoly are running out. So if you want to save a couple of bucks, go with social media marketing.

Promote Your Site

It’s easier to promote your site and get more clicks to your pages with social media! That’s because you can just embed a link that takes the person clicking it to wherever you want them to go. Promote your site and make it easy to get to it too easily with all social media platforms.

At the end of the day, expanding your marketing to social media is a smart move. Even if you turn on a t.v. these days, you’ll see that companies have their ads all over and they’re all prompting people to follow them on social media. Whether it’s Twitter, Tumblr, Facebook or Instagram, these companies are working around the clock to engage with their customers and bring in extra income with the help of social media. Check it out and see what you think.