It might sound kind of silly, but many businesses still don’t have a proper online presence. While online retailers like AngeliqueLingerie.com who offer their BBW costumes exclusively online thrive on it, many local businesses are still missing the boat. At the very least, every business should have a proper central hub website. One that shows who you are, what you offer, and how to get in contact with you.
Now, the question still does remain. How much of your business should you bring online? That’s really the bigger question here. Because, if you are super busy at your retail store, what’s your next best move? It might not be going online, or, it might. This is something you’re going to have to decide for yourself. When you’re making your strategy for the year, take a look and see where your best efforts are now. What has caused them to be so successful? Should you double down on those, or start up another channel?
The fact is, 99% of businesses will benefit by at least having a website online, showcasing themselves. An about page, a contact page, and even a blog can come in handy. However, if you’re a retail store right now, it may actually benefit you most to look for outside help when it comes to bringing your products online. If you’re doing distribution yourself, the time included and logistics of the whole operation will skyrocket. Amazon has gotten very good at their shipping and logistical processes. They offer a service called fulfilled by Amazon, where you ship them your products and they sell them through Amazon. They take a cut, but they also handle nearly everything. You just need to get your products to them with a bar code on them.
When it comes down to it, you need a website. That’s a given. However, deciding how much focus you’ll be putting on this website and your online efforts will need to come from you and your strategy. A lot goes into an effective online effort (both budget and time).
Do you have any tips for our readers? Suggestions on how to tell when you’re ready? Contact us and we’ll publish the best tips. We can’t wait to hear from you and good luck.